16 Fulfillment Metrics Every Ecommerce Company Should Monitor
Last updated on February 3, 2025
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“If you cannot measure it, you cannot improve it,” said famed British physicist Lord Kelvin about scientific experimentation over 100 years ago.
It’s still pertinent today as you seek to improve ecommerce operations, remain competitive and improve our profitability and customer service. In order to improve operations, you first need to measure key fulfillment metrics such as total cost per order (CPO), shipped cost per carton, cost per line and cost unit. Once you understand what these metrics show, you can then develop options for processes that reduce steps and cost, or improve service levels such as order turnaround time.
What key fulfillment metrics do you monitor and use to improve your performance? Here are 16 we recommend you use as a starting point.
Written By:
Indy Pereria
Indy is the Head of People Operations at Cahoot, fosters innovation, develops recruitment strategies, and scales the company’s culture.
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