Your Website vs. Amazon: Win with Free & Fast Shipping & EDDs

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Sorry Shopify, BigCommerce, Woocommerce, and Magento store owners, Amazon still wants to eat your lunch. Shoppers won’t buy from your website – unless you give them the same fast, date-certain delivery experience they get on marketplaces like Amazon.

Today, 63% of consumers start their shopping experience on Amazon, 25% on other marketplaces, and only 21% on brand websites. And 45% of shoppers abandon their carts due to unsatisfactory shipping options.  So, now is the time to level the playing field with Amazon and get a leg up on your competitors with an Amazon-like delivery experience on your website and any other channels where you sell. 

The latest consumer research shows why EDDs + fast & free shipping options work:

  • 75% wish more brands offered the same level of service as Amazon
  • 64% look for delivery options – before putting items in the cart
  • 83% said free delivery was the most important factor when ordering online
  • 87% are more likely to shop your site again following a positive delivery experience

Here’s what you’ll learn:

  • Why E-commerce sales on marketplaces are growing faster than brand website sales
  • Rising consumer expectations of date-certain, fast and free delivery
  • The impact of shipping offers on conversion rates, cart abandonment, and sales
  • Implementing date-certain & fast and free delivery – it’s easier than you think

Written By:


Indy Pereria

Indy is the Head of People Operations at Cahoot, fosters innovation, develops recruitment strategies, and scales the company’s culture.

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